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PC, Internet, and Mobility Eras

Here are the things I said (or tried to say, or meant to say...) during the 5 minute set up for this topic:

  • We've all lived through the PC era and the Internet era
  • Each of those times radically changed the world. Each of us recognizes that how we personally interact with the world has changed dramatically because of the PC and the Internet.
  • However, the PC and the Internet each also radically changed how businesses operate. Each changed the way that businesses interact with suppliers and customers, how they operate internally, and how they are organized internally. The rules of competition fundamentally changed and those that got it early often won, while those that didn't...
  • We can now look back and see what that looks like for the PC and Internet eras.
  • I believe we're on the front edge of the next major era - that of mobility.
  • Since this room is filled with early adopters, we already see how mobility has dramatically changed how we interact with the world.
  • But, what does it look like when the Mobility Age hits a business or an industry. What radically changes, and what determines the winners and losers.
  • In some cases, mobility creates new value in products. For example, the camera in a cameraphone is virtually worthless because of the picture quality. But, we value our cameraphones because they are always with us. This is the value of mobility.
  • In other cases, mobility creates new value when we take a process that used to be fixed to a location, and make that process mobile.
  • For example, consider rental car returns. Avis created tremendous value and differentiation when they took this process out of a fixed building and brought it to the customer as they pulled into the lot.
  • Ten years from now, when we sit in a room like this, how will we describe how the world is different due to mobility, and how mobility has changed the rules of competition.
  • And what role should Sprint play in leading those changes?

(Check out Law of Mobility)

Russ McGuire
Director, Business Strategy
Sprint
russ.s.mcguire@sprint.com

"As always, the views expressed are my own and do not necessarily reflect my employer's positions, strategies, or opinions."


rmcguire
rmcguire 		Latest page update: made by rmcguire , Jun 12 2006, 10:29 AM EDT (about this update About This Update rmcguire Edited by rmcguire


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